聚焦：设计趋势｜MOSOM墨森设计:「新美力设计」激活品牌附加值-- 迪族网

聚焦：设计趋势｜MOSOM墨森设计:「新美力设计」激活品牌附加值

来源：设计趋势DT 　2023-02-28 13:48:38

由知名设计师⾦柊⾠创立于深圳，立足国际视野，专注研究“新美力”，致力于美业会所、办公与豪宅的专业化设计，为客户提供美业商业顾问、空间设计、灯光设计、软装设计等一体化解决方案。

【资料图】

Founded in Shenzhen by the famous designer Mr. Zhongchen Jin with a global outlook, MOSOM DESIGN specializes in researching “new aesthetic power”. Engaged in the professional design of beauty clubs, offices and luxury housing, it strives to provide clients with integrated solutions like business consultant in beauty industry, space design, lighting design and soft decoration design.

多年来，基于对泛美业的全方位深入洞察、研究与实践，MOSOM墨森设计提出“多元趋变，优雅永恒”的核心理念，发挥“空间即品牌，场景即营销”的前端策略思维，聚焦商业的高频认知与高效变现，为设计之外的附加值而不断创造。在设计中，我们横向考量客户的投入成本与回报周期，纵深剖析建筑结构、材质美学、业态逻辑、商业坪效、品牌运营等因素，将空间从严密的整体拆解为有机的个体，整合上下游资源并有效缩短从概念设计到商业落地之间的节点，促进回报效率与商业产值的最大化，最终呈现出功能、美学与情感价值统一的复合态空间精品 —— 风格多元、气质优雅。

Over the years, based on the all-round in-depth insight, research and practice of pan-beauty industry, MOSOM DESIGN has put forward the core concept of “diversified change, elegance until eternity”, and given play to the front-end strategy thinking of “space is brand, scene is marketing” with a focus on the high-frequency cognition and efficient realization of business. With these efforts, the value-added beyond design is constantly being created. In the design, we consider the input cost and return cycle of clients horizontally, while analyzing architectural structure, material aesthetics, business logic, commercial economic benefits and brand operation vertically. Efforts have been made to turn a strict whole into organic units, integrate upstream and downstream resources and effectively shorten the nod from conceptual design to commercial landing. This is how we maximize return efficiency and business output value, finally presenting a quality complex space that combine function, aesthetics and emotional value -- with diversified styles and elegant demeanor.

当代知名设计师。深耕商业与泛美业领域多年，他在商业与审美的平衡、设计与运营的融通、成本与回报的管理上，建立了一套有效的体系，以多维立体的逻辑、优雅有度的品质、饱含情感的温度而著称。

A famous contemporary designer for his multi-dimensional logic, elegant and measured quality and full of emotional temperature.Devoted to business and pan-beauty industry for many years, he has set up an effective system underpinned by the balance between business and aesthetics, the integration of design and operation, and management of cost and return.

他坚信在当代时尚消费环境中，设计师应通过空间实现“新美力”，设计不仅要关注客户，更要关注“客户的客户”，坚持从消费客群的心理和需求出发，挖掘设计之于场景的商业穿透力与情绪感染力，推导出不同场景模式的裂变链路，辅助于商业价值与品牌影响力的可持续，其作品表现出风格不拘、自然永恒的特质。

He firmly believes that in contemporary fashion consumption environment, designers should achieve “new aesthetics power” through space. Design should not only focus on clients, but also on “clients of clients”. Sticking to the minds and demands of consumers, work should be done to dig out the business penetrating power and emotional infectious power of scenes, and deduce the fission chain of different scene modes, to assist in the sustainability of business value and brand influence. His work is featured by unconstrained styles and natural eternity.

我们相信，商业设计直接服务于消费客群的整体体验，间接服务于客户的商业价值和目标。

我们的设计，不仅关注客户的诉求，更洞悉“客户的客户”即消费客群的心理和需求，让空间场景满足目标客群对功能、品位、审美、精神的高标准，并作用于客户的短期商业回报率，影响客户的长期商业势能与产值。

We believe that commercial design directly serves the overall experience of the consumer group and indirectly serves the business value and goals of clients.

Our design not only focuses on the customer's demands, but also understands the minds and needs of the "customer's customer", i.e. the consumer group, so that the space scene meets the high standards of the target group in terms of function, taste, aesthetics and spirit, and affects the short-term commercial return rate and long-term commercial potential and output value of the customer.

我们坚持，从商业的整体穿透度和动态变化着手，深度把控空间前、中、后端的策略与流程。

我们认为，空间是销售行为的触点，而又不止于功能载体，“空间即品牌，场景即营销”的前端策略思维贯穿于我们所有的设计中，以空间强化品牌软实力，征服消费者的五感六觉，最终达到不销而销的潜在效果。

We insist on starting from the overall penetration and dynamic changes of the business, and deeply control the strategy and process of the front, middle and back end of the space.

We believe that space is the contact point of sales behavior, but more than a functional carrier. With the front-end strategic thinking of "space is brand, scene is marketing" throughout all our design, space is used to strengthen the soft power of the brand, conquer the senses of consumers, ultimately achieving the potential effect of promotion without sales.

我们坚信，多元的底色下是丰富的可塑性，顺应不同业态的需求而释放无限可能，优雅则是一种象征身份品位的精神，时刻熏陶着人的认知，提升品牌辨识度。

我们在设计中，不受任何一种风格或材质、手法的束缚，而是让沉浸式的空间体验建立在身体放松、情绪舒展、精神共鸣的基础上，转换为意想不到的商业附加值。

We firmly believe that under the base color of diversity is rich plasticity, following the needs of different business formats and releasing infinite possibilities. And elegance is a spirit symbolizing identity and taste, which always inculcates human cognition and enhances brand recognition.

In the design, instead of being bound by any kind of style or material or technique, we work to convert immersive space experience into unexpected business added value on the basis of physical relaxation, emotional stretching and spiritual resonance.

我们秉持，以场景设计深度介入商业运营模式，以成本前置、测算回报的项目管控手法，为客户提升空间的审美格调和商业坪效。

从成本控制、流程把关、工期节点、空间选材到品牌运营，我们解决空间难点，发挥空间优势，在保证高效高质的同时，为客户节省时间、金钱、精力，通过各方面成本和流程的可控，助力客户商业产值最大化。

We uphold the deep involvement of scene design in the commercial operation mode, and improve the aesthetic style and commercial economic benefits of space for customers with the project control methods of putting cost front and measuring the return.

From cost control, process control, construction period node, space material selection to brand operation, we make efforts to solve the space difficulties and give play to space advantages. while ensuring high efficiency and quality, we work hard to save time, money and energy for clients, and help clients maximize commercial output through controlled costs and processes in all aspects.

我们认为，设计为泛美业领域赋能，不只是将空间转化为品牌识别度的一部分，同时将场景互动的流量，导入品牌的长续经营与多层级发展版图之中。

我们拥有的及整合的上下游资源，将有针对性地服务于品牌全局的构建，灵活切入到客户每个阶段的新需求，从而精准而快速地作用于品牌从1到无数的升级与蜕变，从根源上影响后续运营的成效。

We believe that design empowers the pan-beauty industry, not only by transforming space into a part of brand recognition, but also by channeling the flow of scene interaction into the long-term operation and multi-level development of the brand.

The upstream and downstream resources we have and integrate will serve the brand's overall construction in a targeted manner, to flexibly cut into the new needs of customers at each stage. By doing this, the brand's upgrading and transformation from 1 to countless can be quickly and accurately achieved, to affect the effectiveness of subsequent operations from the root.

上下滑动查看

GLASS PALACE SAP

琉璃皝宫广州旗舰店

AEVUM SPA 深圳KKONE店

AEVUM SPA 深圳万象食家店

AEVUM SPA 深圳万象汇店

JOYCE BY AEVUM 深圳卓悦中心店

AEVUM SPA 深圳万象天地店

AEVUM SPA 深圳小径湾店

YANLI SPA颜里

AMETHYST PALACE 紫晶宫殿

SHI JI CHUN TIAN 世纪春天